Friday, September 19, 2014

The Next Big Thing

Dear Entrepreneurs, Future Entrepreneurs or Anyone Else Who Wants to Make a Billion Dollars,

Brazil and its grocery stores are loaded with fruits you and I have never seen before. It's a crazy thing to behold. Among them is the açaí (pronounced "ah-sah-ee"). Açaí is being called a "superfood" by folks who talk about such things because of its strong antioxidants.

Best part of all? When you freeze açaí, it becomes a purple dessert that rivals ice cream. Think frozen yogurt but better tasting and better for you. Sprinkle on some granola or slice a banana on top and you've got yourself a ticket to paradise.

I'm sure it's only a matter of time before açaí sweeps the US. It's got everything going for it:

1. It tastes good.
2. It's good for you.
3. You can throw the adjective "Brazilian" in front of it, which American marketers love to do.

It's an annoying white girl food trend waiting to happen.

Have fun with all that cash,
John-Mark Davidson




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